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A few key takeaways for a successful AR activation for your event are: With such a broad range of AR tech available, it’s important to keep the event story and end user top of mind when designing AR experiences for live environments. ‍ Key Takeaways on Augmented Reality Experiences for Events Whale AR demonstration by Magic Leap via YouTube Physical 2D art murals at your venue can be brought to life in 3D through Instagram’s built in Augmented Reality functionality. ‍ Augmented Reality (AR) for Events: 5 Immersive Activation Concepts Here we’ll outline 5 immersive AR ideas you can actually use at your events, focussing on concepts that are both approachable and entertaining for your audience. So, this begs the question: How do you incorporate Augmented Reality successfully into your events? This makes it difficult for event producers to determine what is feasible to create on event budgets and timelines as well as how to craft an experience attendees will actually love using.

The variety of approaches to utilizing AR, and other XR (“ Extended Reality”, an all encompassing term for Augmented Reality & Virtual Reality technologies) for live events can be overwhelming.

Now with over 1 billion (with a “B”!) people using Augmented Reality (AR) globally each month, this area of the event tech space has likely been brought up as a tool to enhance your guest experiences. If you’re an event professional, emerging event technology is likely a hot topic amongst your peers.